About the role
You'll be the only Digital Marketer on the team, with full ownership of website migration, schema architecture, AEO strategy, and the technical site layer. You'll work alongside a Designer and our Marketing Ops Manager, and you'll partner directly with the Head of Marketing on roadmap.
This is a high-autonomy role. You'll set the strategy, ship the work, and own the outcomes.
What you'll do......
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Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring
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Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines
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Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software
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Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management
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Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system
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Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue
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Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output
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Edit and direct SEO content production, partnering with marketing leadership on editorial calendar
- Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets)
You are a perfect fit, if you have…
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3–5+ years in technical SEO + web marketing — deep, hands-on, demonstrable. Not "I managed an SEO agency."
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Direct experience with a WordPress → HubSpot CMS migration (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail, what URL structures break, how to preserve link equity.
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HubSpot CMS expertise — modules, templates, HubL, theme tokens
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Strong fluency in schema markup, structured data, Core Web Vitals, redirect strategy, internal linking architecture
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Understanding of AEO / LLM-search optimization — how Perplexity, ChatGPT, Claude surface answers, and how to structure content for citation
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GA4 + Looker for measurement; you can connect SEO performance to funnel and revenue, not just rankings
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SEO content sense — can write or strongly edit. You don't need to be a copywriter, but you know good SEO content from bad.
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Active fluency with AI tools — you're already using Claude or comparable AI agents in your day-to-day work
- Strong English communication, written and verbal
Nice-to-haves.....
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CRO instincts on landing pages and conversion paths
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Familiarity with Looker Studio dashboards in a marketing context
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Experience with paid advertising (Google ads, LinkedIn)
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Hospitality tech experience
About you......
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You're comfortable being the only owner of a technical layer — you don't need a team beneath you to ship
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You execute independently and don't need micromanagement
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You communicate clearly across functions — sales, marketing, product
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You favor quality over throughput — you'd rather ship one great migration than ten rushed redirects
And most importantly, what's in it for you...
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Competitive salary
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Direct partnership with the Head of Marketing — a strategic seat, not a buried execution role
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A team deeply invested in AI-augmented marketing workflows — you'll work alongside Claude agents, not against them
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Real ownership: this role defines TrustYou's organic visibility for the next three years
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Customer Experience Platform (CXP): AI-powered insights for exceptional guest experiences.
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Customer Data Platform (CDP): AI-powered data management for more direct bookings.
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AI Agents: Intelligent, 24/7 agents that boost productivity and optimize conversions.
About TrustYou
TrustYou is a leading AI-driven hospitality platform dedicated to transforming guest experiences and empowering businesses to thrive. With a multicultural team of over 120 professionals working remotely across the globe, we help companies grow by achieving customer excellence.
Our product suite includes:
TrustYou is an equal-opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of gender, background, religion, orientation, age, or ability.