Director, Content Strategy & Marketing

About SiTime

SiTime is the Precision Timing company.

Timing is the heartbeat of all electronics, ensuring performance, resilience and scalability. For decades, quartz devices, non-silicon technology, have kept systems in sync, but they struggle in harsher, more demanding environments. MEMS-based Precision Timing delivers greater accuracy, smaller size and resilience. Today, MEMS timing powers over 400 applications, including high-growth ones in AI datacenters, automated driving, industrial and humanoid robots, wearables and IoT.

Our semiconductor MEMS programmable solutions offer a rich feature set that enables customers to differentiate their products with higher performance, smaller size, lower power, and better reliability. With more than 4 billion devices shipped, SiTime is changing the timing industry. For more information, visit: www.sitime.com.

Job Summary

As SiTime’s Director, Content Strategy & Marketing, you manage the content strategy, planning & production to deliver a range of content that tells the SiTime story, amplifies our value proposition, and engages our audience. You are responsible for leading SiTime’s content library that is leveraged in our campaign & demand efforts as well as the awareness & media programs.  You are an efficient project & production manager skilled in program execution, and have strong experience working with product marketing, segment marketing, digital, and sales.  Our content is a critical component of our awareness and demand generation programs and collaboration with corporate communications and growth marketing is essential. You ensure that our brand voice and messages are consistently crafted, and our product messages are clear, consistent and accurate.

We value diverse experiences, perspectives, and career paths, and welcome candidates who are excited to contribute to our mission.

 Responsibilities:

• Manage SiTime’s content strategy, and working with our SiTime SMEs, produce a portfolio of content deliverables, in various formats, including blogs, eBooks, videos, whitepapers, application briefs, product briefs, webinar and event content, infographics, brochures/selector guides, and other sales tools and marketing collateral.
• Working with SiTime SMEs, manage the finalization of technical documentation including datasheets, app notes, and user manuals.
• Manage content production for SiTime’s Learning Management Tool (LMS), with SME & product marketing teams.
• Produce high-quality, well-researched content that drives organic traffic, engages site visitors, generates leads, and supports broader marketing goals.
• Treat each content release like a product launch, ensuring it reaches the right audience at the right time to maximize impact and brand awareness.
• Experiment with innovative content types and formats that go beyond traditional blogs and eBooks, capturing audience attention in new ways — think engaging social posts, video clips, and audio snippets.
• Build a content production process that is AI & SEO-first to ensure our content delivers online priority, backlinking and builds the SiTime content feed for NLS and AI search results.
• Repurpose and reuse existing content from webinars, eBooks, and events into digestible formats for social campaigns, digital ads, and more, to extend the life & value of content for various audiences.
• Monitor, report and analyze key performance metrics like downloads, subscriptions, and SEO to continuously optimize content performance.
• Stay ahead of industry trends and challenges to conceive fresh content ideas that inspire talent acquisition professionals and position SiTime as a thought leader in precision timing.
• From time to time, you may be asked to lead or support related projects – for example, executive bio updates, copy updates, annual ESG report, etc.
• It is not necessary to meet all job requirements to be a qualified candidate for the position. 

Qualifications & Requirements:  

• Minimum 7+ years of experience managing content for omnichannel campaigns in the deep technology/semiconductor industry
• Content is your passion and bringing SiTime’s brand voice to lift across deliverables and channels
• Known for your ability to build positive, collaborative relationships across the team and at all levels of the organization
• Superb verbal, presentation, negotiation, and written communication skills
• Metrics and data driven, with a focus on content impact & value creation
• Systems expertise includes Marketo, Salesforce, Adobe AEM, Adobe Digital Asset Manager
• Excellent organizational, attention to detail and leadership
• Business driver, with proven track-record of leading cross-functional teams
• Bachelor’s Degree required in marketing, communications, electrical engineering or related product marketing discipline
• English proficiency is required, including the ability to effectively communicate, collaborate, and perform job responsibilities in a professional business environment.

Compensation:

At SiTime, we believe great work deserves great rewards. We offer a comprehensive and highly competitive compensation package designed to attract top talent.

In addition to base salary, this role is eligible for a quarterly bonus tied to the achievement of innovation goals—reflecting our commitment to recognizing meaningful impact. We also offer equity grants, providing a meaningful opportunity to share in the company’s future growth and success.

Benefits offered: 401k plan, health and wellness that includes medical, dental, vision, life, parental leave, legal services, and time off plans.

SiTime is an Equal Opportunity Employer. We treat each person fairly and we do not tolerate discrimination or harassment against anyone on the basis of any protected characteristics, including race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, pregnancy, political affiliation, protected veteran status, protected genetic information, or marital status or other characteristics protected by law. SiTime participates in the E-Verify program.

Learn More about SiTime: Review the Get to Know SiTime section of our career page to explore our culture, values, and what makes us unique. 

• Innovation on Top – Philosophies of Innovation with Rajesh Vashist
• Fabrication Knowledge – An Interview with Rajesh Vashist
• SiTime Corporation – YouTube