Lead, Marketing

Company :

Overall Marketing

To collaborate with TM business units i.e CI RI, P&E Prime and Aftermarket in the following areas :

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Offline Marketing: Planning and executing B2B/B2C campaigns, events, and in-store branding.

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Online Marketing: Lead digital marketing initiatives including developing and managing digital campaigns, content creation, and performance analysis.

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Branding & Strategy: Develop, planning and executing the annual marketing planning and maintaining brand consistency. Develop and evaluate promotional campaigns and marketing initiatives, including conducting cost-benefit and ROI analyses to maximize marketing effectiveness and business impact.

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Channel Support: Providing marketing support to sales teams and managing promotional materials.

Create comprehensive digital marketing strategies using SEO, paid ads, social media and email.

Cross - Team Collaboration - Work with creative, content and sales teams to ensure consistent branding and effective marketing efforts.

Establish clear measurable KPIs for marketing campaigns and create performance reports to management and stakeholders.

Analyzing data for insights and optimization.

Review Market insights & identify target demographics and develop effective campaigns.

E-Commerce

Support the division’s growth strategy by maximizing e-commerce opportunities.

Collaborate with internal teams to improve online platforms and processes.

Plan and execute online sales campaigns, promotions, and programs for new user acquisition, customer retention, and loyalty, while supporting other product group initiatives.