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Job Description:
Job Description
1. CRM Lead Management
- Monitor and manage all enquiries received through the Company's CRM platform, corporate website, events, email & social media.
- Review, validate, and register incoming enquiries in the CRM system.
- Categorize leads according to:
- Company Name
- Country of Enquiry
- Delivery Destination
- Product Category / Product Requested
- Business Unit
- Industry Segment (where applicable)
- Assign enquiries to the appropriate Commercial Person-in-Charge (PIC) based on the Company's lead assignment process.
- Ensure all lead information is complete, accurate, and updated in the CRM system.
- Set a schedule to follow up with Commercial PICs to obtain updates on lead status and ensure timely CRM updates.
- Align with the commercial team to drive a collaboration between potential leads with SD Guthrie to ensure a long term sustainable impact.
2. Cross-Functional Coordination
- Monitoring the progress of all assigned leads until closure.
- Follow up regularly with Commercial PICs to obtain updates on lead status.
- Ensure lead statuses are updated promptly within the CRM system.
- Escalate overdue or inactive enquiries to the relevant manager when necessary.
- Track key milestones from enquiry receipt to opportunity conversion or closure.
- Support continuous improvement initiatives to enhance CRM processes and lead management efficiency.
- Include the part where this role also include collaboration and highlight the partnership to drive SD Guthrie image and the success stories.
3. Reporting & Analytics
- Consolidate and prepare monthly lead management reports.
- Generate reports based on:
- Company Name
- Requested Country
- Delivery Country (Region)
- Product Category
- Business Unit
- Lead Status
- Conversion Status
- Response Time
- Analyse enquiry trends and identify recurring market opportunities.
- Develop periodic dashboards highlighting key customer and market trends.
- Identify opportunities to improve customer acquisition, retention, and lead conversion.
Requirements
- Bachelor's Degree in Marketing, Business Administration, Sales, Economics, Data Analytics, Market Research, or a related discipline.
- Minimum of 2 years of experience in CRM administration, sales operations, commercial support, market research, customer insights, or business analytics.
- Strong analytical and problem-solving skills with specific overview on attention to detail.
- Stakeholder management with good communication and interpersonal skills to effectively coordinate with Commercial, Marketing, and cross-functional teams.
- Proficient in Microsoft Excel (Pivot Tables, Power Query, Lookups, Charts, and basic data analysis).
- Proficient in Microsoft PowerPoint and Word for management reporting and presentations.
To apply, please submit your resume and cover letter outlining your interest for this role.