Senior Manager – Power Brands

KEY ACCOUNTABILITIES

1. Brand Strategy & Planning 

• Development and execution ofannual brand plans andsupport the development ofthree-yearstrategic plans

2. Brand Communication& Activation

• Development and execution of integrated communication strategies

• Develop,plan,and oversee the execution ofannual activation and engagement plans across brands with brand managers. 

• Responsible for interfacing with sales, trade marketingand customers in all relevantmarketing relatedactivities to ensure activations are aligned with brand plans and guidelines. 

3. Consumer Insights

• Development and application of compelling, relevant consumer and market insights

• Develop an intimate understanding of consumer & shopperbehaviours, to identifyinsights and trends,tocapturesources of business in line with business objectives and brand strategy

• Be the lead on all consumer insights development programs and work closely with PR regional & global HQ to run all consumer understanding programs – PRIME,Maestriaetc. 

4. Brand Advocacy

• Lead the team ofBrand Ambassadors to build brand love among the trade community & bartenders

• Manage the BA team to ensure fair use & deployment across the full portfolio & including the Tet season

5. Team Management

• Coach direct reports in development,management,and execution of brandrelatedbusiness. 

• Ensure a challenging and developmental environment to effectively stretch and grow the capabilities ofdirect reports& the wider team.

6. Analyses and Reporting

• Analysis of the effectiveness of all marketing efforts against strategic objectives

• Monitor and track all major brand KPIs and provide scheduled updates on brand plan progressto marketing director and wider teams

7. Creativity,Innovation&digitalization

• Inspire and explore new and relevant ideas by thinking out-of-the-box, finding imaginativesolutions,and fostering a creative spirit within both themarketing team andexternal partners

• Identify consumer insights, business & other technical opportunities (Innovations at suppliers...), define innovation strategies and conceptsto transform them into initiatives and to achieve their implementation

• Work closely with digitalmanagerand external agencies to enhance marketing digital transformation and team capabilities 

8. Portfolio Strategy

• Management and development of the product range strategy including NPD

• Assess portfolio opportunities in line with consumers/market needsand lead team on implementation. 

9. A&P Management

• Effectively assign,manage,and track A&P budgets with monthly reportsand analysis for the marketing director. 

• Track and monitor effectiveness of Marketing programs within budget allocated and brand tool effectiveness and provide regular reports and proposals. 

10. Relationship Building

• Lead, manage and direct external marketingagenciesandclosely monitor performance KPIs and deliver annual appraisals

• Develop close working relationships withstrategicbrandcompaniesand regional HQtoensure thebest serviceand support forlocal market needs 

• Develop a collaborative relationship with the trade marketing and sales team. 

• Build efficient network with opinion leaders (trade, media, influencers)to support brand and business development 

11. Project Management

• Participate inand occasionally leaddiverse tasks in transversal projects, managing and maximizing performance of project teams (internal & external), to achieve objectives in time

12. CSR

• Ensure the compliance of Corporate Social Responsibility policies in all marketing activities developed and support the global/local Corporate Social Responsibility platform throughout the fiscal year

JOB REQUIREMENTS

Education& Experience

• Graduate degree. Marketing Qualifications preferred. 

• Extensive experience in marketing– with in-depth experience in digital/ social media

• An understanding of both marketing and field sales (trade marketing) 

• Strong business acumen with analytical and solid influencing skills 

• Thorough and creative problem-solving abilities, strategic thinking and strong verbal and written presentation skills 

• Must be able to manage multiple priorities 

LeadershipCompetencies

Strategic Vision

• Motivates teams to support change and translatesbrand & companyvision into specific plans.

• Maintains strong long-term relationships and incorporates understanding of the connections between business areas into decisions.

Entrepreneurship

• Challenges the status quo by thinking out of the box, high commitment to achievedespite obstacles as well as gains commitment by focusing efforts on resolving areasof disagreement.

Result orientation

• Measures key business results to assess performance and identifies inefficient processes. Maintains high performance standards in a challenging environment and actively shares knowledge of best practices.

Live the values

• Guarantees highest standards by confronting inappropriatebehaviours. Demonstrates commitment to CSR priorities, establishes a mutual trust environment andrecognises, rewards and celebrates team success.

Team Management

• Inspires team members, empowers team members to make decisions and facilitates team performance by understanding the strengths and weaknesses of team members.

Functional Requirements:

• Comprehensive understanding of consumer businesses particularly in marketing practices, and related laws

• Good presentation, project planning and negotiation skills

• FluentEnglish skills (written/spoken) are mandatory

• Good command of MS Office (Excellent excel and PowerPoint)

• Digital knowledge – trends, social media