KEY ACCOUNTABILITIES
- Responsible for co-working with category teams to identify critical business decisions requiring CMI support, qualify the need for CMI exercises, and ensure consumer needs remain central to decision-making
- Responsible for developing consumer-centric CMI research methodologies that deliver the agreed qualitative and quantitative outcomes and capture the consumer voice effectively
- Responsible for collaborating with category teams to translate research outcomes into actionable, consumer-led business inputs across strategy and innovation
- Responsible for developing new testing methodologies beyond what we are using today to improve the quality of insights, faster results, more efficient vendor utilization and added business value
- Responsible for interpreting quantitative and qualitative results, identifying meaningful consumer insights, and providing actionable recommendations to category teams
- Responsible for working with preferred vendors for their continuous capability improvement
- Responsible for working with procurement and category teams to host tendering process for critical projects
JOB-HOLDER ENTRY REQUIREMENTS:
- Bachelor degree in related field
- At least 5 years in related experience in healthy food, FMCG or consumer healthcare industry with expertise in marketing and commercial excellence
COMPETENCIES:
- Strong marketing research capabilities, consulting firm experience will be a great add-on
- Business results oriented – ability to perform, to budget and manage forecast
- Consumer centric mindset and insight knowledge
- Project management capabilities - attention to detail & complex processes
- Strong analytical and influencing skills
- Proactive, positive and innovative mind
- Excellent presentation and communications skills, both written and verbal (English & Mandarin)