VP Knicks Brand Strategy & Operations

Who are we hiring? 

The New York Knicks Vice President of Brand Strategy & Operations will lead the franchise's integrated brand and marketing strategy, focused on strengthening brand positioning, expanding fan engagement, and driving business growth.

This individual will oversee a team of approximately 20 employees across five key functions: Marketing Strategy, Alumni Relations & Fan Engagement, Social Platforms, Content Optimization, and Westchester Knicks. Additionally, the role will play a key role in guiding the Digital and Community Relations functions as they relate to the Knicks business. The position will be responsible for setting strategic priorities, driving cross-functional execution, and ensuring alignment with broader organizational objectives.

What will you do? 

• Set strategic priorities and oversee the planning, coordination, and execution of initiatives across all reporting functions, ensuring alignment with broader organizational goals.
• Serve as a central marketing and brand strategy leader for the Knicks, bringing together key business units, including Ticketing, Partnerships, Merchandise, Event Presentation, Communications, Finance, and Legal, to support key brand initiatives and overarching business goals.
• Drive revenue growth through data-informed marketing strategies that improve customer acquisition, conversion, retention, and lifetime value.
• Partner with senior leadership to evaluate business performance, identify growth opportunities, and provide strategic recommendations on brand, marketing, and operational priorities.
• Establish clear KPIs and performance measurement frameworks, leveraging consumer research, data, and insights to evaluate effectiveness and optimize marketing investments.
• Own departmental budgets, resource allocation, and operational processes to ensure efficient execution and financial accountability.
• Provide strategic leadership and oversight across the Knicks Brand Strategy & Operations department's core business functions:
  • Marketing Strategy: Lead the development and execution of integrated marketing strategies that strengthen the Knicks brand, expand its cultural relevance, and support key business objectives across ticketing, partnerships, and merchandise.
  • Alumni Relations & Fan Engagement: Lead initiatives that strengthen relationships with Knicks alumni, deepen fan connections, and expand engagement through events, activations, and community programming. Oversee Junior Knicks programming including a broad complement of youth camps and clinics.
  • Social Platforms: Oversee the Knicks' social media strategy and execution, driving audience growth, fan engagement, and brand visibility across social platforms.
  • Content Optimization: Lead content optimization efforts, leveraging data, audience insights, and platform trends to build digital/social content opportunities for sponsors that maximize reach, engagement, and performance.
• Provide oversight of business operations for the Knicks' G-League affiliate franchise, the Westchester Knicks, through a dedicated direct report responsible for day-to-day operations.
• Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.

What do you need to succeed? 

• 12+ years of marketing, brand strategy, or business operations experience, preferably in sports, entertainment, or a consumer-facing industry.
• Proven hands-on leader with experience managing multidisciplinary teams, developing talent, and translating strategy into execution.
• Strong understanding of brand development, digital marketing, social media, and fan engagement strategies.
• Demonstrated ability to develop and execute integrated marketing strategy plans that deliver measurable business results.
• Excellent strategic, analytical, and financial management skills, including budgeting and resource allocation.
• Effective problem-solving and decision-making skills, with the ability to perform effectively under pressure and tight deadlines.
• Ability to balance strategic vision with hands-on execution in a fast-paced environment and engage effectively with senior management.
• Strong leadership, communication, and interpersonal skills, with the ability to utilize resources in a matrixed organization, to ultimately guide key business decisions from senior leadership.

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