Marketing & Communication Manager

Job Location:

Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.

Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.

Job Summary

TheMarketing Managerwill be responsible for developing and executingintegrated marketing strategiesto strengthen the resort’sbrand positioning, increase awareness, drive revenue, and support occupancy and guest engagement objectives.

The role will overseedigital marketing, social media, campaigns, partnerships, content, public relations, and promotional activitieswhile ensuring all marketing initiatives are aligned with the resort’sluxury positioning and commercial objectives.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement theannual marketing strategy and action planin line with business objectives.
• Identifymarket trends, customer insights, and opportunitiesto increase brand awareness and revenue.
• Manage themarketing calendar, campaigns, promotions, and activations.
• Monitor competitors and provide recommendations to maintain astrong market position.

Digital Marketing & Social Media

• Lead the resort’sdigital marketing strategyacross social media, search, email, website, and other relevant channels.
• Developengaging contentthat showcases the resort’s accommodation, dining, wellness, leisure, and events offerings.
• Managesocial media calendars, campaigns, influencers, and community engagement.
• Monitordigital performanceand optimize campaigns based onanalytics and ROI.

Brand & Communications

• Ensure consistent implementation ofbrand standardsacross all marketing channels and guest touchpoints.
• Developmarketing materials, presentations, brochures, newsletters, and promotional content.
• Coordinatepublic relations activities, media relations, press releases, and media visits.
• Build and maintain relationships with relevantmedia, influencers, tourism organizations, and strategic partners.

Campaigns & Partnerships

• Plan and executeseasonal, tactical, and promotional campaignsto drive bookings and revenue.
• Developstrategic partnershipswith travel companies, lifestyle brands, corporate organizations, influencers, and other relevant partners.
• Coordinatejoint marketing initiativesand evaluate their effectiveness.

Events & Promotions

• Support the planning and promotion ofresort events, special occasions, activations, and entertainment programs.
• Develop campaigns to maximizeattendance, guest engagement, and revenue.
• Coordinate with operational departments to ensureeffective execution of marketing activities.

Budget & Performance Management

• Manage themarketing budgetand ensure efficient allocation of resources.
• Trackcampaign performance, lead generation, engagement, bookings, and return on investment.
• Prepare regularmarketing performance reports and recommendationsfor management.

Team & Stakeholder Management

• Work closely withSales, Revenue, Operations, Food & Beverage, Events, and other departmentsto align marketing initiatives with commercial objectives.
• Manage and coordinateexternal agencies, designers, photographers, videographers, and other marketing suppliers.
• Support and mentormarketing team membersto achieve departmental objectives.

Key Performance Indicators (KPIs)

•Revenue generated through marketing campaigns
•Website traffic and direct bookings
•Social media growth and engagement
•Campaign ROI and conversion rates
•Brand awareness and market positioning
•PR and media coverage
•Partnership-generated business
•Guest acquisition and retention
•Marketing budget efficiency

Qualifications & Experience

• Bachelor’s degree inMarketing, Communications, Business Administration, Hospitality Management, or a related field.
• Minimum1-2 years of marketing experience, preferably within hotels, resorts or luxury hotels.
• Proven experience managingintegrated marketing campaigns across digital and traditional channels.
• Strong knowledge ofsocial media, content marketing, SEO/SEM, email marketing, and digital analytics.
• Experience working withmedia, influencers, agencies, and strategic partners.
• Strongcommercial awarenessand understanding of hospitality marketing and customer acquisition.

Skills & Competencies

• Strongstrategic and analytical thinking.
• Excellentcommunication and presentation skills.
•Creative mindsetwith strong attention to detail.
• Strongproject and budget management skills.
•Commercially drivenwith a focus on measurable results.
• Excellentstakeholder and relationship-management skills.
• Ability to work in afast-paced, luxury hospitality environment.
• Strongleadership and team-management capabilities.
• Proficiency inMicrosoft Office and relevant marketing/digital platforms.

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