What you'll bring to the team
Senior Marketing Manager (FTC)
Location: London, Arbor
Hours: 37.5 hours per week
Contract Type: 12 month contract, salaried
We are looking for a commercially driven marketer with a passion for creating impactful campaigns that deliver results. As our Senior Marketing Manager, you will lead the development and delivery of innovative, integrated marketing campaigns across Merlin Entertainments' world-class attractions portfolio.
Working within a collaborative Go-to-Market team, you'll be responsible for creating and executing marketing strategies that drive guest demand, increase revenue, and strengthen brand awareness. Using customer insights, market trends, and performance data, you'll shape campaigns that connect with millions of guests and deliver measurable commercial success.
This is an exciting opportunity to play a key role in one of the world's leading entertainment and visitor attraction companies, helping to create unforgettable experiences for guests while influencing marketing strategy across our iconic brands.
Qualifications & Experience
To succeed in this role, you'll be a strategic and commercially minded marketing professional with a strong track record of delivering integrated marketing campaigns.
Key requirements include:
- Significant experience in a marketing leadership role, ideally within leisure, hospitality, tourism, retail, entertainment, or consumer-focused industries.
- Proven ability to develop and execute multi-channel marketing campaigns that deliver against commercial objectives.
- Strong analytical skills with experience using customer insights, market research, and campaign performance data to inform decision-making.
- Experience managing marketing budgets and demonstrating return on investment.
- Excellent stakeholder management and influencing skills, with the ability to build strong relationships across multiple teams and functions.
- Strong communication and presentation skills.
- Previous experience leading, coaching, or developing team members.
- A customer-centric approach with a passion for creating exceptional guest experiences.
Benefits
- 33 days holiday (including bank holidays)
- Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
- Company bonus
- Private pension scheme
- 40% discount online off LEGO
- 25% discount in our on-site retail shops and restaurants
- Ongoing training and development opportunities
- Plus, many more…