Essential Duties and Responsibilities:
· Own the Mexico e-commerce strategy and annual operating plan across Levi.com, marketplaces and relevant digital partnerships.
· Be accountable for net sales, demand, gross profit, gross margin, EBIT, operating expenses, forecast accuracy and return on investment.
· Build forecasts, scenarios and business cases, identifying business risks, opportunities and corrective actions against forecast and prior year.
· Lead the digital commercial calendar, including product launches, key events, promotions, markdowns and channel-specific growth initiatives.
· Partner with Merchandising, Planning and Finance on assortment, pricing, demand, replenishment, stock allocation, availability, aging and inventory productivity.
· Lead digital merchandising, product discovery, onsite search, recommendations, content quality and conversion optimization across the full customer funnel.
· Define and boost the marketplace portfolio and operating model, including commercial terms, assortment, pricing, media, fulfillment, service levels and profitability.
· Lead the e-commerce agenda for omnichannel capabilities, including Click & Collect, returns in store, ship from store, endless aisle and unified inventory.
· Own the business roadmap and prioritization for e-commerce platforms, order management, CRM, loyalty, payments, analytics, integrations and automation.
· Partner with IT to define requirements, manage testing and deployment, mitigate risk and ensure adoption of new capabilities with limited customer impact.
· Oversee order management, fulfillment, last mile, customer service, returns, cancellations and service-level performance.
· Ensure reliable financial, transactional, funnel, consumer and operational data, with shared KPI definitions and clear governance.
· Lead and develop the Mexico e-commerce team and create clear accountability across internal partners, agencies and vendors.
Other Duties and Responsibilities:
· Partner with Marketing to align paid media, search, social, affiliates and CRM activity with revenue, profitability and customer goals.
· Set performance objectives for traffic quality, conversion rate, customer acquisition cost, return on ad spend and incremental business impact.
· Lead local adoption of CRM and loyalty capabilities, including segmentation, lifecycle journeys, personalization, retention and customer lifetime value measurement.
· Drive payment acceptance, fraud and chargeback optimization with Finance, IT and payment partners.
· Ensure accurate product information, pricing, promotions, imagery, tracking and quality assurance before deployment.
· Lead experimentation and continuous improvement across product discovery, product detail, cart, checkout, mobile and post-purchase journeys.
· Evaluate new marketplaces, social commerce opportunities, AI and emerging digital tools through disciplined business cases, pilots and measurable success criteria.
· Own budgets, scopes of work, service levels and performance reviews for agencies, platforms and full-commerce partners.
· Lead contract renewals and vendor negotiations with a focus on cost efficiency, operational independence, accountability and scalability.
· Establish weekly, monthly and quarterly operating rhythms with clear actions, decisions, owners, risks and due dates.
· Ensure compliance with Finance, Legal, Procurement, Security and Data Privacy requirements.
· Communicate business performance, risks, decisions and investment needs through concise, data-driven executive storytelling.
· Work independently to develop practical solutions in a fast-moving, complex and highly cross-functional environment.
· Maintain a positive attitude and make a valuable contribution toward LS&Co. culture of originality, empathy, integrity and courage.
· Perform other duties or special projects as assigned.