Senior Field Marketing Specialist

Accountabilities:

• Identify emerging industries, verticals, and account segments with strong growth potential by analyzing sales data, product marketing insights, and external market signals.
• Develop focused field marketing strategies designed to accelerate pipeline growth within priority growth verticals.
• Build and execute targeted programs such as executive roundtables, industry-specific digital campaigns, intimate customer events, and account-based activations.
• Partner closely with Sales and Sales Leadership to align field marketing initiatives with commercial priorities and generate qualified pipeline.
• Collaborate with Channel teams to leverage partner networks and extend regional reach through scalable, partner-supported programs.
• Develop standardized “event-in-a-box” frameworks, templates, and processes that enable consistent, high-quality execution across the broader marketing organization.
• Manage field marketing initiatives end-to-end, balancing strategic planning with hands-on execution and operational detail.
• Maximize the value of marketing technology and AI tools to reduce administrative work, surface actionable insights, improve lead management, and accelerate sales follow-up.
• Work with platforms such as Salesforce, event management systems, outreach tools, and related technologies to improve program efficiency and effectiveness.
• Continuously identify opportunities to simplify workflows, automate repetitive activities, and create repeatable systems for field marketing operations.
• Measure program performance using pipeline, cost, conversion, and velocity metrics, translating results into actionable recommendations.
• Communicate growth strategies and program proposals effectively to senior sales and marketing stakeholders and secure cross-functional buy-in.

Requirements

• 5–7+ years of experience in Field Marketing, with a strong track record of independently owning strategy and execution from planning through measurement.
• Demonstrated experience building and managing field marketing programs that generated measurable pipeline and business results.
• Strong understanding of B2B marketing, sales alignment, pipeline generation, and account-based engagement strategies.
• A centralized, “hub” mentality with the ability to connect growth signals, field activities, operational processes, and priorities across multiple verticals.
• Strong systems and process mindset, with a natural ability to identify inefficiencies and create scalable workflows, templates, and repeatable processes.
• Practical knowledge of AI, Salesforce, event platforms, outreach tools, and other modern marketing technologies.
• Strong communication and presentation skills, with the ability to develop a compelling growth strategy for Sales Leadership and then personally execute the associated programs.
• Excellent relationship-building and cross-functional collaboration skills, particularly when partnering with Sales teams and senior stakeholders.
• Strong analytical capabilities and comfort working with marketing and sales data, including spreadsheets, VLOOKUPs, pivot tables, and performance analysis.
• Fluency in metrics such as sourced pipeline, cost per opportunity, conversion rates, and conversion velocity.
• Highly organized, proactive, and comfortable operating autonomously in a fast-paced environment.
• Ability to balance strategic thinking with attention to operational detail and hands-on execution.
• Willingness to continuously explore new technology and AI-enabled approaches to improve marketing effectiveness.

Benefits

• Base salary range of $90,000–$100,000 USD annually, with compensation varying based on geographic market, skills, knowledge, and experience.
• Comprehensive benefits package.
• Flexible working hours.
• Generous responsible time off (RTO).
• Paid holidays and sick time.
• 401(k) retirement plan, including Traditional, Roth, and Mega Backdoor Roth options.
• Health Savings Account (HSA) with employer contribution.
• Up to 12 weeks of paid parental leave.
• 10 weeks of paid adoption leave.
• Gym, cell phone, and internet reimbursement.
• Well-being resources and access to an Employee Assistance Program (EAP).
• Access to mental health and wellness applications.
• Discounts on pet insurance, electronics, theme park tickets, travel, and additional perks.
• Company-provided technology and equipment.
• Remote work flexibility within eligible U.S. states.
• Opportunities to work on high-impact growth initiatives alongside cross-functional sales and marketing teams.