Marketing Analyst

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Analyst based in India.

As a Marketing Analyst, you will play an important role in measuring, analyzing, and optimizing marketing performance across multiple digital channels. You will monitor key metrics across paid advertising, SEO, social media, and website activity, transforming raw data into actionable insights that support business growth. Working with tools such as Google Analytics, Google Ads, Search Console, and Looker Studio, you will develop dashboards and reports to track campaign effectiveness and identify opportunities for improvement. You will also contribute to keyword research, competitor analysis, A/B testing, and marketing budget optimization. Collaborating closely with content and performance marketing teams, you will help drive data-informed decisions and improve overall marketing ROI. This is an excellent opportunity for an analytical and curious professional looking to develop their expertise in digital marketing analytics within a fast-paced, technology-driven environment.

• Marketing Performance Monitoring: Track daily, weekly, and monthly marketing metrics across PPC, SEO, Meta Ads, and website performance to evaluate campaign effectiveness and identify trends.
• Dashboard Development & Reporting: Build, maintain, and update marketing dashboards and performance reports using Google Data Studio, Looker Studio, Microsoft Excel, and Google Sheets.
• Paid Campaign Analysis: Monitor and analyze advertising performance across Google Ads, Meta Ads, and LinkedIn Ads, identifying opportunities to improve campaign efficiency and results.
• Data Analysis & Insights: Extract meaningful insights from platforms such as Google Analytics, Google Search Console, and SEMrush to support marketing strategy and performance optimization.
• SEO & Competitor Research: Assist with keyword research, competitor benchmarking, organic search performance tracking, and ranking reports to identify opportunities for improved search visibility.
• Data Visualization: Present marketing data through clear dashboards and visual reports, highlighting performance trends, conversion drop-offs, and potential growth opportunities.
• A/B Testing & Optimization: Support the preparation and analysis of A/B testing reports for landing pages, advertising creatives, and other marketing initiatives.
• Cross-Functional Collaboration: Coordinate with content marketing and performance marketing teams to share insights and support real-time campaign adjustments.
• Budget & ROI Tracking: Assist in monitoring advertising budgets, tracking campaign spending, and evaluating return on investment across paid marketing channels.
• Data Quality Management: Maintain accurate marketing datasets, ensure consistency in UTM tagging, and support reliable tracking and reporting processes.
• AI & Automation: Explore and experiment with AI-powered tools such as ChatGPT, Predis, and Supermetrics to automate routine analysis, streamline reporting, and improve marketing productivity.

Requirements:

• 0–1 year of experience in marketing analytics, data analysis, digital marketing, or a related field. Relevant internships and academic projects are also considered.
• Strong proficiency in Microsoft Excel or Google Sheets, including pivot tables, formulas, charts, and data organization.
• Basic working knowledge of Google Analytics, Google Search Console, and Google Ads.
• Familiarity with or a strong interest in digital marketing tools such as SEMrush, Meta Ads Manager, and Looker Studio.
• Ability to interpret marketing data, identify meaningful trends, and translate findings into actionable recommendations.
• Good data visualization skills, with the ability to create clear, structured, and easy-to-understand dashboards and reports.
• Understanding of digital marketing fundamentals, including PPC, SEO, paid advertising, website analytics, and campaign performance metrics.
• Strong analytical thinking, problem-solving abilities, and attention to detail.
• Excellent written and verbal communication skills, with the ability to present insights clearly and collaborate with different teams.
• Proactive attitude, curiosity, and willingness to learn new analytical tools and marketing technologies.
• Ability to manage multiple tasks, meet deadlines, and adapt to a fast-paced working environment.
• Must have a personal laptop, reliable internet connection, and a suitable workspace for remote work.

Additional Skills That Will Be an Advantage:

• Basic working knowledge of SQL and/or Python for data extraction, analysis, and automation.
• Previous exposure to AI-powered analytics, reporting, or marketing automation tools.
• Experience creating marketing dashboards or working on digital marketing performance analysis projects.

Benefits:

• Remote working opportunity, with the possibility of a work-from-office arrangement in Bengaluru when required.
• Opportunity to work in a dynamic, technology-driven marketing environment.
• Hands-on exposure to leading digital marketing, analytics, and automation tools.
• Opportunity to develop practical expertise in PPC, SEO, campaign analytics, and performance optimization.
• Learning and professional development opportunities.
• Collaborative work environment with exposure to cross-functional marketing teams.
• Opportunity to build a career in digital marketing analytics and data-driven decision-making.

Technical & Remote Work Requirements:

• Reliable Wi-Fi connection with a minimum speed of 100 Mbps.
• Personal laptop with at least 8 GB RAM for Windows or 3 GB RAM for Mac.
• Minimum Intel Core i5 processor.
• Functional webcam and headset for professional communication.
• Quiet, well-lit workspace suitable for remote meetings and focused work.

Selection Process:

• Two assessment rounds: an aptitude test consisting of 15 questions to be completed in 15 minutes, followed by a 15-minute email-writing assessment.
• Three to four interview rounds to evaluate technical knowledge, analytical capabilities, and overall role suitability.
• A practical assignment may also be required to assess hands-on skills. This step may be waived for selected fast-track candidates.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

 Why Apply Through Jobgether? 

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