This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Media Buyer based in Brazil.
We are looking for a results-driven Media Buyer to manage and optimize paid advertising campaigns for residential roofing and HVAC businesses across the United States and Canada.
In this fully remote role, you will take ownership of a portfolio of client advertising accounts, managing campaigns from initial setup through ongoing performance optimization.
Your primary objective will be to maximize qualified appointments while maintaining efficient acquisition costs.
You will work hands-on with Meta Ads, GoHighLevel, conversion tracking, landing pages, and marketing automations to deliver measurable results.
Using performance data, you will identify bottlenecks, make strategic adjustments, and coordinate creative improvements to strengthen campaign effectiveness.
You will collaborate closely with Customer Success Managers, creative specialists, and internal calling teams to ensure a smooth lead-generation process.
As you demonstrate strong performance and account ownership, you will have the opportunity to manage an expanding portfolio of up to 30–50 client accounts.
Accountabilities
You will own the day-to-day execution and performance of your assigned advertising accounts, combining campaign strategy, technical implementation, and continuous optimization. Your responsibilities will include:
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New client launches: Configure GoHighLevel accounts using established snapshots, including custom values, calendars, branded landing pages, domain and DNS connections, and Meta Pixel integration.
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Campaign setup: Build Meta advertising campaigns using proven copy frameworks, adapting primary text, headlines, and descriptions to each client's business and target market.
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Creative coordination: Select and edit advertising creatives based on established creative guidelines, and request additional assets from the internal creative team when needed.
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Pre-launch quality assurance: Verify that tracking pixels, forms, automations, and CRM integrations are functioning correctly and that leads flow through the entire pipeline.
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Performance monitoring: Review campaign results daily and weekly, prioritizing cost per booked appointment while monitoring CPM, link CPC, link CTR, and cost per lead.
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Campaign optimization: Identify performance bottlenecks and implement improvements through creative refreshes, landing page adjustments, budget changes, and delivery troubleshooting.
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Advanced tracking: Manage pixel conditioning and Conversion API configurations to send booked-appointment data back to Meta for better campaign optimization.
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Marketing automation: Maintain GoHighLevel workflows and automations, manage Zapier integrations with client CRMs, configure A2P messaging and phone systems, and troubleshoot related technical issues.
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Client communication: Coordinate with Customer Success Managers to ensure clients receive clear updates about campaign performance, challenges, and planned actions.
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Lead management coordination: Work alongside the calling-agent team, identifying when call resources may need to be adjusted to ensure leads are contacted promptly.
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Reporting and reviews: Deliver account reports every Monday and Thursday, and participate in weekly account reviews with clear performance insights and actionable recommendations.
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Team communication: Maintain responsive and reliable communication through Slack during working hours, taking prompt action when urgent issues arise.
Requirements
The ideal candidate has hands-on experience managing Meta advertising campaigns and a strong understanding of the technical systems that support lead generation. You should be analytical, detail-oriented, and comfortable taking ownership of campaign performance while following established processes.
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1–2+ years of practical experience managing Meta/Facebook Ads campaigns.
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Strong working knowledge of GoHighLevel, including funnels, automations, and landing page configuration.
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Experience with technical marketing setups, including tracking pixels, UTMs, and API integrations.
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Familiarity with A2P 10DLC configurations is an advantage.
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Ability to interpret CTR, CPM, CPC, cost per lead, and booking rates to identify performance bottlenecks and optimization opportunities.
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Strong analytical and problem-solving skills, with the ability to translate campaign data into practical improvement actions.
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Excellent attention to detail and a proactive approach to following established procedures.
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Clear written and spoken English communication skills.
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Availability to work during Eastern Standard Time (EST) business hours.
Additional experience that would be an advantage:
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Experience with Zapier and marketing automation integrations.
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Familiarity with Canva or similar creative tools.
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Previous experience working with roofing, HVAC, or other home services businesses.
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Strong proficiency with Claude AI or comparable AI tools.
Benefits
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Monthly salary of USD 2,000.
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100% remote working arrangement.
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Location flexibility for candidates based in Latin America.