Senior Product Marketing Manager

• Lead end-to-end go-to-market strategies for new products, features, solutions, and market initiatives, from planning and stakeholder alignment through launch and post-launch optimization.

• Conduct customer, buyer, industry, and competitor research using interviews, win/loss analysis, surveys, product usage data, and feedback from Sales and Customer Success.

• Develop and refine differentiated product positioning, messaging, value propositions, and persona-based narratives across products, industries, and AI-related capabilities.

• Equip commercial teams with effective sales enablement resources, including sales plays, pitch narratives, competitive battlecards, objection-handling materials, and customer stories.

• Collaborate with Campaign and Content teams to translate market strategies into integrated marketing programs that drive awareness, engagement, pipeline, and revenue.

• Align Product, Sales, Customer Success, Services, Communications, and Marketing stakeholders around clear priorities, repeatable go-to-market frameworks, measurable objectives, and coordinated execution.

• Transform customer and market insights into thought leadership, industry narratives, executive recommendations, and market-facing initiatives.

• Mentor other marketing professionals and contribute to the development of product marketing capabilities, standards, and best practices.

Requirements:

• Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data analytics, technology, or a related field.

• Bachelor's degree in Business, Engineering, Science, or another relevant technical discipline.

• Demonstrated experience developing market segmentation, product positioning, messaging, value propositions, and go-to-market strategies for complex B2B products or solutions.

• Proven track record of leading measurable product or solution launches and partnering with enterprise Sales teams throughout complex buying processes.

• Strong analytical capabilities, with experience interpreting customer, market, competitive, pipeline, revenue, or product data and translating findings into strategic recommendations.

• Ability to communicate insights and recommendations effectively to senior leaders and executive stakeholders.

• Strong leadership, communication, and conflict-resolution skills, with the ability to navigate challenging situations and build alignment across diverse, cross-functional teams.

• Collaborative mindset and the ability to influence stakeholders, manage competing priorities, and drive coordinated execution.

Benefits:

• Annual salary range of CAD $125,000–$150,000.

• Eligibility for bonus pay.

• Comprehensive benefits package, including medical, dental, and vision insurance for eligible employees.

• Paid time off.

• Flexible working arrangements, with hybrid or remote options for eligible employees.

• Professional onboarding and development opportunities.

• Career coaching and opportunities for continued professional growth.

• Opportunity to work with a collaborative, mission-driven, global team.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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