Director, Integrated Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Integrated Marketing based in the United States.

As Director of Integrated Marketing, you will play a pivotal role in driving business growth by developing and executing integrated marketing strategies across SMB and enterprise markets. You will lead the evolution of demand generation and account-based marketing (ABM), building scalable programs that generate qualified opportunities and measurable revenue impact. Working closely with Sales, Revenue Operations, Product, and Account Management, you will align marketing initiatives with broader commercial objectives. You will oversee multidisciplinary teams, combining strategic leadership with hands-on campaign execution and creative direction. The role also involves strengthening customer engagement, retention, and expansion through targeted lifecycle programs. This is an exciting opportunity to shape marketing operations within a fast-growing B2B HealthTech SaaS environment.

• Enterprise Marketing & Account-Based Marketing: Develop and lead enterprise marketing and ABM strategies in collaboration with executive leadership, Sales, and Revenue Operations. Build a tiered ABM framework covering strategic one-to-one accounts, one-to-few account clusters, and broader one-to-many segments, with clear targeting criteria and measurable objectives.

• Team Leadership & Development: Lead, mentor, and develop marketing professionals across demand generation and field marketing. Establish clear priorities, responsibilities, and performance expectations while providing coaching and frameworks that strengthen team autonomy and execution quality.

• Integrated Campaign Management: Own the end-to-end development and execution of integrated marketing campaigns, from business objectives and audience insights to messaging, creative development, channel activation, and optimization. Create comprehensive briefs that align content, creative, Sales involvement, timelines, and performance indicators.

• Demand Generation & Segmentation: Improve audience segmentation and targeting across professional and mid-market programs, shifting from broad marketing tactics toward focused, insight-driven campaigns that generate meaningful engagement and qualified demand.

• Customer Marketing & Retention: Collaborate with Account Management, Sales, and Product teams to develop lifecycle marketing initiatives that support product adoption, customer engagement, renewals, advocacy, and account expansion.

• Product Launch Support: Contribute to go-to-market strategies for new features and product enhancements, developing communication and advertising plans that generate awareness, encourage early engagement, and accelerate adoption.

• Messaging & Creative Direction: Partner with senior marketing leadership to refine brand positioning and messaging, ensuring communications focus on customer challenges, business needs, and measurable outcomes. Review and provide actionable feedback on marketing concepts, copywriting, design, and sales enablement materials.

• Planning & Performance Management: Own the marketing campaign calendar and establish structured processes for campaign planning, briefing, launch preparation, and performance reviews.

• Marketing Analytics & Optimization: Track and report performance across SMB and enterprise segments, including target-account engagement, lead progression, opportunity creation, pipeline contribution, and closed-won revenue. Work with Revenue Operations to improve reporting and attribution, using insights to continuously optimize marketing investments and campaign effectiveness.

Requirements:

• At least 8 years of progressive B2B marketing experience, ideally within high-growth SaaS companies and preferably in the HealthTech sector.

• Minimum 4 years of experience leading marketing teams or managing complex, cross-functional marketing programs.

• Demonstrated success developing and implementing enterprise marketing and account-based marketing strategies across one-to-one, one-to-few, and one-to-many approaches.

• Proven ability to connect ABM initiatives to measurable business outcomes, including account progression, pipeline generation, revenue growth, and customer expansion.

• Experience marketing to enterprise buying committees and navigating complex sales processes with long decision-making cycles.

• Strong expertise in integrated campaign strategy, development, execution, and project management across multiple channels and teams.

• Exceptional messaging, writing, editing, presentation, and creative briefing skills, with the ability to adapt communications to different audiences and business objectives.

• Demonstrated ability to build strong working relationships with Sales, Account Management, Product, and Revenue Operations teams.

• Proven leadership and coaching skills, with experience developing marketing professionals at different levels of seniority and independence.

• Ability to thrive in a fast-paced, growth-stage environment with limited resources, demonstrating adaptability, initiative, sound judgment, and a collaborative, low-ego mindset.

• Familiarity with marketing technology and analytics platforms, including Salesforce, HubSpot, Google Analytics, and other MarTech tools.

• Strong strategic thinking combined with a hands-on approach to execution, problem-solving, and continuous improvement.

Benefits:

• Comprehensive healthcare coverage, including medical, dental, and vision insurance.

• Mental health and wellness benefits designed to support employee well-being.

• Opportunities for professional development, career progression, and advancement into more senior positions.

• A strong commitment to employee growth, with ongoing support, mentorship, and opportunities to take on new responsibilities.

• Annual company-wide break in December, allowing employees to rest and recharge.

• Vacation allowance and quarterly Personal Days.

• Two additional company holidays each year: U.S. Independence Day and U.S. Thanksgiving, referred to as Brain Holidays.

• A supportive and collaborative working environment focused on individual and team success.

• Fully remote working opportunity for candidates based in the United States.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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