Marketing Director

• Marketing Strategy and Planning: Develop and execute the annual marketing strategy, campaign calendar, and budget, aligning marketing initiatives with attendance, exhibitor acquisition, sponsorship, and revenue objectives.

• Audience Segmentation and Acquisition: Define audience personas and customer journeys for systems integrators, installers, manufacturers, design and build professionals, and technology specialists. Create tailored messaging and campaigns to attract, retain, and reactivate target audiences.

• Multichannel Campaign Management: Lead integrated campaigns across email, marketing automation, paid search, paid social, organic social media, content marketing, and partner channels to maximize audience engagement and registration conversion.

• Sales and Revenue Enablement: Collaborate with sales teams to develop exhibitor and sponsorship value propositions, sales collateral, prospecting campaigns, and lead-nurturing programs that support new business opportunities and renewals.

• Team Leadership: Coach, mentor, and develop marketing team members, establish clear priorities, promote accountability, and encourage professional growth while maintaining a hands-on approach to execution.

• Performance Measurement and Optimization: Manage marketing investments, establish KPIs, and monitor registration conversion, acquisition costs, engagement, and lead generation. Use analytics, testing, and reporting to continuously improve campaign performance and return on investment.

• Event Marketing Execution: Coordinate pre-event, on-site, and post-event marketing activities, including registration communications, exhibitor marketing resources, educational programming promotion, special features, and follow-up campaigns.

• Brand and Content Management: Oversee brand positioning, messaging, content strategy, website updates, landing pages, creative assets, and copywriting to clearly communicate the value of attending and exhibiting.

• Partnerships and Community Engagement: Develop social media, public relations, community engagement, and industry partnership initiatives. Collaborate with industry associations, media partners, exhibitors, and internal stakeholders to expand reach and maintain consistent messaging.

• Cross-Functional Collaboration: Work closely with event leadership, sales, and other departments to ensure marketing priorities support broader business objectives and deliver measurable results.

Requirements

• Professional Experience: At least 7 years of progressive marketing experience, including demonstrated success leading integrated B2B marketing campaigns.

• Leadership and Team Management: Experience managing and developing marketing professionals, with the ability to balance strategic direction, coaching, and hands-on campaign execution.

• Digital Marketing Expertise: Strong knowledge of email marketing, paid search and PPC, paid social, SEO, organic social media, website optimization, and web analytics.

• Marketing Technology: Experience with HubSpot, Salesforce, or comparable CRM and marketing automation platforms, including audience segmentation, lead nurturing, and campaign performance reporting.

• Agency and Vendor Management: Proven ability to coordinate external agencies, creative teams, media partners, and other vendors to deliver high-quality marketing initiatives.

• Analytics and Optimization: Demonstrated ability to use data and performance metrics to improve audience acquisition, registration conversion, campaign effectiveness, and website performance.

• Budget and Project Management: Experience developing marketing plans, managing budgets, prioritizing resources, and delivering multiple campaigns within demanding event schedules.

• Communication Skills: Excellent writing, presentation, and interpersonal skills, with the ability to develop compelling messaging for attendees, exhibitors, sponsors, and other stakeholders.

• Strategic and Collaborative Mindset: Strong organizational skills, sound judgment, and the ability to build productive cross-functional relationships in a fast-paced environment.

• Adaptability and Ownership: A proactive approach to problem-solving, continuous improvement, and achieving measurable business outcomes.

• Travel Availability: Willingness to travel periodically for industry events, up to approximately 15% annually, with trips lasting up to one week.

• Preferred Qualifications: A bachelor's degree in Marketing, Communications, Business, or a related field is preferred. Experience in trade shows, conferences, or event marketing is an advantage, as is familiarity with residential systems integration, smart home technology, audiovisual systems, lighting, automation, security, or networking.

Benefits

• Competitive Compensation: Target annual compensation of $110,000–$120,000, with final compensation determined by qualifications and applicable requirements.

• Flexible Time Off: Unlimited vacation for eligible exempt employees.

• Flexible Work Arrangements: Flexible working locations and a remote-friendly environment.

• Retirement Benefits: 401(k) plan with a company matching contribution.

• Healthcare Coverage: Medical, dental, and vision insurance, including inclusive coverage provisions for transgender healthcare services and fertility benefits.

• Family Support: Parental and caregiver leave.

• Additional Benefits: Dependent care benefits, commuter benefits, and flexible spending account (FSA) options.

• Professional Development: Learning and career development opportunities, including programs such as Toastmasters.

• Mental Wellness: Access to tools and resources that support mental health and overall well-being.

• Meaningful Impact: The opportunity to shape marketing strategy for a major industry event, strengthen industry relationships, and contribute directly to audience growth and business performance.

• Inclusive Workplace: A commitment to diversity, equal opportunity, accessibility, and a positive candidate experience. Reasonable accommodations are available throughout the application and interview process.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

 Why Apply Through Jobgether? 

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