Principal Research Consultant

What You’ll Be Part Of:

iSpot helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, optimize media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. You are a recognized expert in advertising and creative research with 10+ years of experience designing, fielding, and interpreting survey-based creative testing, and a track record of leading creative research programs for major brands. As the senior creative research authority on our Solutions team, you will report to the Sr. Director, Solutions Engineer and partner with Sales, Customer Success, and Product to scope and design studies, interpret results, and help brands and agencies get the most from iSpot’s Creative Assessment solutions, including pre-market ad testing and in-market benchmarking and competitive analysis. 

Responsibilities:

• Serve as the subject matter expert on iSpot’s creative research methodology in client meetings, demos, RFPs, and procurement reviews
• Scope and design pre-market and custom creative studies, including questionnaire design, target definition, and success criteria
• Analyze and interpret creative testing results and deliver clear, actionable readouts to brand, agency, and insights stakeholders
• Develop custom research and reporting from iSpot’s creative database, including category, competitive, campaign, and tentpole event analyses
• Partner with Account Executives and Customer Success to identify, position, and grow creative research opportunities
• Provide research input on proposals, scoping, and feasibility
• Coordinate with internal teams and sample partners to deliver studies on time and to iSpot’s quality standards
• Articulate how iSpot’s approach compares with alternative methodologies, including neuroscience, attention, and AI-based creative testing
• Monitor industry developments in survey methodology, sample quality, and synthetic data, and recommend how iSpot should respond
• Collaborate with Product, Data Science, and Marketing on methodology, new metrics, validation studies, and thought leadership
• Support enablement and internal teams on creative research best practices

Qualifications and Education Requirements:

• Bachelor’s degree in Marketing Research, Psychology, Statistics, or a related field; advanced degree a plus
• 10+ years of quantitative consumer or advertising research experience, including 5+ years focused on ad, copy, or concept testing
• Experience leading creative research engagements, ideally at an ad testing or creative effectiveness provider, for large enterprise brands or major agencies
• Deep expertise in survey design, sampling, weighting, and data quality best practices
• Strong statistical foundation, including significance testing, sample size planning, and normative benchmarking
• Proven ability to translate research findings into clear recommendations for senior marketers and creative teams
• Experience supporting the sales cycle, including client presentations, RFP responses, and proposal development
• AI Literacy - Experience using Large Language Models (LLMs) like Gemini or ChatGPT to accelerate research design, analysis, and reporting
• Ability to deliver high-quality analysis on tight timelines in a fast moving, entrepreneurial start-up environment
• Strong collaboration skills to work effectively across Sales, Customer Success, Product, and Data Science

Preferred Skills:

• Experience with brand lift, sales lift, or marketing mix work and how creative diagnostics connect to business outcomes
• Experience with Hispanic or multicultural research
• Familiarity with TV and streaming advertising measurement
• Experience applying text analytics to open-ended verbatim responses
• Recognized industry expertise, demonstrated through client advisory relationships, speaking, publishing, or industry association involvement

Tools You Will Use:

• iSpot Creative Assessment platform

• Survey design and analytics tools

• CRM Tools: Salesforce and Highspot

• Zoom & Chorus

• Google Suite, including Gemini

• Microsoft Office Suite, with a heavy emphasis on Excel and PowerPoint

Target cash compensation range: $140,183 - $179,436 USD Annually (80/20 split)

We are committed to providing competitive, market-informed compensation. The cash compensation above includes base salary, variable commission for employees in eligible roles, and annual bonus targets for eligible roles. In addition to cash compensation, all full time iSpotters are eligible to participate in iSpot’s equity plan to receive stock options. Non-exempt roles will also be eligible for (pre-approved) overtime pay. Individual compensation packages are influenced by different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

For more information on total rewards package, goHERE

Hybrid & Flexible Workplace Policy

iSpot supports a hybrid and flexible workplace. Depending on location and work responsibilities, employees may be designated as full-time or part-time office-based or a fully remote employee. A hybrid work schedule indicates that you work in the office some days and work from home other days. The best hybrid workplaces allow for flexibility while also encouraging consistency. 

Those local or living in surrounding areas to one of our offices (Bellevue, WA or New York, NY) will work a hybrid schedule, coming into their local office 1-3 days a week. While those in a role, not office-based and located further away from our offices, will work a fully remote schedule. If you have questions regarding exact details of our hybrid & flexible workplace policy, please let your recruiter know and they will discuss with you further.

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