Manager, Integrated Media Planning

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Manager Integrated Media Planning

Role overview

The Manager translates business and brand priorities into integrated media plans and leads day-to-day planning, investment stewardship, and team delivery. This role combines strong planning craft with CPG and consumer understanding, digital and data fluency, and the ability to connect brand building with performance.

Role purpose

Own assigned planning workstreams from insight through recommendation, implementation, measurement, and learning; guide the team and raise issues with a proposed path forward.

Key responsibilities

Develop strategy and integrated plans

·       Build and maintain working knowledge of assigned brands, categories, consumers, retail and commerce context, competitive activity, and business priorities.

·       Turn objectives and audience insights into clear channel roles, investment recommendations, reach and frequency considerations, flighting, and full-funnel plans.

·       Connect media decisions to brand outcomes and near-term performance; coordinate with commerce, CRM, creative, content, creators, data, technology, analytics, and measurement partners.

·       Prepare clear, evidence-based presentations and recommendations that explain the insight, choice, expected contribution, and key trade-offs.

Manage execution, investment, and quality

·       Lead planning, implementation coordination, tracking, and optimization across assigned workstreams; maintain current plans, timelines, decision logs, and status updates.

·       Manage budgets, authorizations, pacing, flowcharts, financial trackers, and reconciliations with accuracy; identify variances and resolve or escalate them promptly.

·       Coordinate campaign setup and in-market changes with activation teams and media partners; verify that plans, audiences, assets, and measurement requirements are aligned.

·       Apply consistent quality checks to data, assumptions, deliverables, and platform inputs, especially under tight timelines.

Turn data and technology into action

·       Use research, first- and third-party data where permitted, platform tools, competitive intelligence, and campaign reporting to identify actionable insights.

·       Build measurement plans with appropriate brand and performance indicators; coordinate tests, evaluate results, and translate learning into optimization and future planning.

·       Use automation, AI-enabled tools, and agentic workflows where they improve speed or quality; validate outputs, protect confidential information, and apply human judgment to recommendations.

·       Stay current on platform changes, media behavior, consumer trends, and emerging opportunities; assess relevance before recommending adoption.

Guide the team and improve ways of working

·       Direct and support the work of associates and assistants through clear briefs, delegation, feedback, coaching, and review.

·       Collaborate across disciplines and partners; communicate decisions and changes clearly, share context, and invite the expertise needed to strengthen plans.

·       Anticipate delivery risks, propose solutions, make informed day-to-day trade-offs, and escalate material issues early with options and implications.

·       Contribute to continuous improvement in planning processes, tools, templates, and team capability.

Qualifications and experience

·       3–5 years of media planning experience, preferably across integrated and cross-channel assignments.

·       Experience with CPG brands or categories, or a strong consumer-brand background with the ability to learn category and commerce dynamics quickly.

·       Experience developing media recommendations, managing budgets, and supporting campaign implementation, tracking, and optimization.

·       Sound understanding of media fundamentals, digital platforms, audience research, data, analytics, and measurement.

·       Ability to interpret information, develop strategic insights, communicate clearly, and connect recommendations to brand and business objectives.

·       Experience guiding or developing junior planners; strong delegation, organization, and relationship-building skills.

·       Comfort working with automation, AI-enabled tools, and agentic workflows, including checking outputs and knowing when human review is needed.

·       Bachelor’s degree or equivalent combination of education and relevant experience.

Leadership in practice

Success in this role reflects the following leadership dimensions, expressed at the level of the role:

·       Driving Innovation and Driving Change: Looks for better ways to plan and deliver; tests appropriate improvements and helps the team adopt them.

·       Processing Information and Solving Problems: Synthesizes research, platform, financial, and performance data; identifies root causes and practical solutions.

·       Influencing Others and Teamwork: Builds alignment through clear communication and dependable collaboration across disciplines and partners.

·       Dealing With Ambiguity and Taking Initiative: Takes ownership of work, clarifies open questions, anticipates issues, and advances a recommendation.

·       Taking Smart Risks and Driving Strategy: Weighs evidence and trade-offs, balancing brand investment and performance while staying aligned to business goals.

Locations: ATL, NYC, Chicago

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$50,000 - $95,000

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