About the Role
H&R Block is seeking a UX Visual Designer to help shape engaging, customer-centered digital experiences across the H&R Block, Block Advisors, and Spruce websites. As part of the Marketing Creative team, you will combine user experience strategy, visual design expertise, and data-informed decision-making to create intuitive, accessible, and conversion-focused experiences. In this role, you will partner with cross-functional teams to deliver seamless digital journeys that meet customer needs, strengthen our brands, and drive business results.
Day to day, you'll...
- Design visually compelling, user-centered web experiences that support marketing objectives, strengthen brand perception, and drive customer engagement
- Create responsive page designs, landing pages, and digital experiences optimized for desktop, tablet, and mobile devices
- Apply UX best practices, user research insights, and customer behavior data to improve usability, conversion, and overall site performance
- Collaborate closely with marketers, content strategists, developers, product partners, and other designers to deliver cohesive digital experiences
- Develop wireframes, user flows, prototypes, and high-fidelity visual designs that clearly communicate user journeys and design intent
- Ensure all digital experiences meet accessibility standards and reflect inclusive design principles
- Leverage analytics, A/B testing results, and user feedback to identify opportunities and continuously optimize web experiences
- Maintain and contribute to design systems, component libraries, and established brand guidelines to ensure consistency across digital properties
- Present design concepts, rationale, and recommendations to stakeholders, incorporating feedback while advocating for customer needs and design best practices
- Stay current on emerging UX, visual design, web technology, and digital marketing trends to bring innovative thinking and new approaches to the team
Required Qualifications
- Bachelor's or equivalent degree in Design, Human-Computer Interaction, or equivalent professional experience within the design field
- 3-5 years of UX or product design experience, ideally in agile, cross-functional teams
- Strong portfolio showcasing responsive web design, systems thinking, and measurable impact
- Proficiency in Figma, Adobe Creative Cloud, and familiarity with CMS platforms like AEM