Company:
RWB Genting Malaysia Berhad

Opportunities are endless and there's always something new to explore and learn with every step of your journey at Genting Group
The PR Executive will play a key role in securing positive media coverage and building engagement with mainstream media as well as influencers/KOLs for Resorts World Genting (RWG) products.
Responsibilities:
- Collaborate with the team to develop and implement effective PR strategies aimed at enhancing brand equity and achieving business objectives in all targeted markets.
- Coordinate with internal stakeholders to plan media coverage, align activity calendars, and address any arising issues.
- Write clear, compelling, and professionally crafted English press releases and speeches that align with the company’s messaging and objectives.
- Prepare various communication materials including media briefings, Q&As, social media content, and other materials aligned with business goals.
- Organize, coordinate, and execute PR events and campaigns.
- Build and maintain strong relationships with print, broadcast, online, and social media, as well as with influencers/KOLs.
- Prepare communication materials and manage media-related matters during crises.
- Perform any other duties or tasks as assigned by the Head of Department.
Requirements:
- Bachelor’s Degree in Mass Communication, Public Relations, Journalism, or a related field.
- Minimum of 1 year of relevant working experience in Media or Public Relations. Fresh graduates are encouraged to apply.
- Excellent written and verbal communication skills in English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage.
- Demonstrated ability to write professional English press releases and speeches tailored for diverse audiences and media platforms.
- Established media and influencer/KOL network with a proven track record in executing successful PR campaigns and securing media coverage.
- Must have experience in social listening and monitoring, including hands-on use of social listening tools
- Exceptional organizational and planning abilities with keen attention to detail in executing campaigns and events.
- Knowledge and experience in crisis communication are an added advantage.