Key Responsibilities:
Retail Marketing & Store Business Support
- Drive retail marketing initiatives that support store business performance and customer engagement
- Partner with Store Operations and Store Managers to identify opportunities that improve traffic, conversion and customer experience
- Conduct regular store visits and translate observations into actionable retail marketing recommendations
- Monitor store performance and evaluate the effectiveness of retail marketing activities
Festive Promotions & Retail Activations
- Lead retail activation and execution planning for selected festive campaigns and seasonal promotions
- Bring seasonal campaigns and product stories to life through impactful in-store experiences
- Develop activation ideas that increase product visibility, customer engagement and store performance
- Evaluate campaign effectiveness and recommend improvements for future activations.
New Store & Mall Marketing
- Plan and execute new store opening campaigns and launch activities
- Develop local marketing initiatives and mall partnership opportunities
- Build strong relationships with malls and external partners
Retail Communication & Operations
- Coordinate retail marketing materials, POSM and vendor execution to ensure quality and timely implementation
- Manage and coach a part-time team member, delegating routine administrative, logistics and coordination tasks
- Drive workflow improvements across Marketing, Store Operations and external vendors to improve efficiency and execution quality
- Ensure smooth communication and implementation of retail marketing initiatives across stores