SEO Specialist T-S

We are looking for an SEO Specialist

We’re looking for talented and driven individuals to be a part of our SEO Team that drives several million organic traffic annually. You’ll collaborate closely with content, outreach, frontend, and product marketing teams to drive or work on exciting cross-team projects.

This role will contribute heavily to our content creation and broader marketing strategies and provide an excellent opportunity to join a fast-paced and growing industry with other talented professionals.

Responsibilities

• Help to develop and execute a strategy with the rest of the team to improve organic search rankings and maximize both sales and qualified web traffic.

• We’re deeply passionate about being thought leaders in our industry, so not all pages will be designed to make sales, but should contribute to our overall branding efforts.

• Prioritize keywords and landing pages to attract our target audience.
• Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and more.
• Collaborate with other stakeholders including Product Marketing, Content, Design, Outreach, Web, Branding, to ensure smooth execution.
• Work with web developers, content strategists, and web designers, to build a scalable and SEO-friendly website.
• Communicate results to the global executive leadership team.
• Perform regular SEO audits and drive work items as necessary. Our website comprises thousands of pages and we’re constantly optimizing.
• Follow and digest popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.

• Disseminate this information to our team of writers, UX designers, and content strategists.

Required skills

• 2 to 4 years of experience in SEO with demonstrable results. You’ve gotten highly competed for keywords to rank in search engines and can prove it.
• Understanding of web-crawling and indexing and how Google applies those techniques.
• Experience using information architecture and internal linking to boost ranks.
• Ability to analyze data and provide evidence-based recommendations.
• Excellent research skills. You should be able to solve many problems yourself, but also research and develop solutions for more difficult problems
• Strong command of analytics tools like Google Analytics, Search Console, and SEO tools like STAT, SEMrush, Ahrefs, OnCrawl, Screaming Frog.
• Excellent verbal and written communication in English. You should be able to present and get buy-in from stakeholders.
• Solid Excel/Google Sheets and reporting skills
.

Optional skills

• Some experience writing landing pages or blog copy.
• Good understanding of project management - plan and drive projects, understand scopes, stakeholders, and priorities.
• Experience with A/B testing and other testing metrics.
• Experience with Google Tag Manager.
• Experience working with remote teams.
• Proficiency with Google Ads.
• Basic understanding of affiliate marketing.

Measures of success

• Organic sales lead to our websites in all languages, influenced by:

• Rankings in all search engines (e.g., Google, Bing, Yahoo!)

• Quantity and quality of traffic referred to our websites by search engines
• Protecting the reputation of our websites with entities like Google as measured by:

• Lack of manual Google penalties

• Domain and page ratings
• Satisfaction of our internal customers in Product Marketing, Content Production, and sales.
• Compliance with our brand guidelines.