Description
JOB OVERVIEW
In this role, you will deliver GTM plans across all local channels, ensuring a seamless consumer experience for assigned channel/franchise/category aligned with regional strategy. You collaborate with in Media & Insight and Online team for digital, CRM, and media executions. You will lead the execution of local omnichannel activation with channel experts ensuring seamless store and online execution excellence.
ACCOUNTABILITIES
• Deliver and execute cascaded end-to-end marketing plan from Region brand on consumer, product and retail marketing (i.e. campaigns, new product launch) and all channels for total brand, in partnership with Media & Insight, Online and commercial team.
• Own end to end marketing for assigned marketing portfolio (either product, franchise, or channel based) with accountability for approved P&L spend, marketing campaigns, and collaboration across Pod
team and brand team.
• Partner with Media and CRM for local execution of campaigns
• Partner with Online and commercial teams for execution of omnichannel plans and activations
• Lead brand events across all channels including influencers management, marketing collaterals with on-site operations support in collaborating with local commercial team and external PR agency.
• Localize creative assets cascaded from region brand for all platforms and work with local creative team or agency for adaptation and creation (if any).
• Partner with owned media expertise in Media & Insight team to localize media plans and manage the operations across all brand owned media platforms.
• Partner with earned media expertise in Media & Insight team on influencer selection and manage agency brief and seeding (e.g., samples, personalized content) for GTM activations.
Qualifications
Education
- University-level education
Experiences
- Minimum 5+ years of relevant experience in marketing
- Experience in a similar or relevant industry (e.g., FMCG, Luxury, and Cosmetic) is preferred
Functional Competencies
- Strong analytical and presentation skills
- Strong interpersonal and communication skills
- Detail orientated with strong sense of work prioritization, a fast learner
- Passion for new technologies and digital trends
- Fluency in both English and Korean