Job Description
We are looking for an experienced Marketing Communications professional to manage the development and timely delivery of BTL marketing materials for consumer campaigns, product launches, and promotions. Reporting to the Head of Creative Activation, you will work with internal stakeholders and external creative agencies to turn marketing objectives into clear, compelling customer communications.
This role focuses primarily on marketing execution and agency management.
Responsibilities
BTL Marketing Communications
- Manage marketing materials across POSM, retail/on-ground, web, app, social media, and CRM channels.
- Translate product propositions and promotions into clear, customer-focused messaging.
- Ensure materials effectively communicate campaign objectives and key benefits.
Creative Agency Management
- Develop creative briefs and manage agencies from concept to final delivery.
- Review creative work, refine messaging, provide feedback, and manage approvals.
Stakeholder Management
- Work closely with Product, Brand ATL, Sales, Channel Execution, and other internal teams.
- Align stakeholders on creative requirements, feedback, and approvals.
Marketing Material Quality & Delivery
- Ensure marketing materials are accurate, effective, and aligned with brand guidelines.
- Ensure timely delivery of marketing materials across multiple campaigns and channels.
Partner Collaboration
- Work with external partners, including device manufacturers and content providers, on joint marketing materials and approvals.
Requirements
Requirements
- 5–8 years of experience in Marketing Communications, BTL Marketing, Trade Marketing, Retail Marketing, Campaign Execution, or Agency Client Servicing.
- Proven experience managing creative agencies and marketing materials.
- Strong stakeholder management, project management, and attention to detail.
- Experience in telecommunications, FMCG, consumer electronics, or consumer-facing industries is an advantage.
What We're Looking For
- A hands-on marketeer with strong BTL execution experience.
- Able to turn product benefits into effective customer communications.
- Confident in managing agencies, multiple stakeholders, and simultaneous deadlines.
- Proactive, detail-oriented, and accountable for delivery.
- Adaptable and comfortable managing ambiguity, changing priorities, and tight deadlines.