Digital Marketing Specialist (m/f/d)

Overview

Bruker is enabling scientists and engineers to make breakthrough post-genomic discoveries and develop new applications that improve the quality of human life. Bruker’s high performance scientific instruments and high value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular, and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity, and customer success in post-genomic life science molecular and cell biology research, in applied and biopharma applications, in microscopy, as well as in industrial and cleantech research, and semiconductor metrology in support of AI. Bruker offers differentiated, high-value life science and diagnostics systems and solutions in preclinical imaging, proteomics and multiomics, spatial and single-cell biology, structural and condensate biology, as well as in clinical microbiology and molecular diagnostics. 

ELITechGroup Spa is a multinational company in the field of in vitro molecular diagnostics, part of the Bruker Group, a world leader in analytical instrumentation for research and diagnostics.

The headquarters in Turin represents one of the largest molecular biology hubs in Europe, where a wide range of diagnostic solutions, including reagents and instruments, are developed, produced, and marketed to help hospitals and laboratories in over 100 countries worldwide accurately diagnose various types of diseases.

For more information, please visit www.elitechgroup.com

For the Molecular Business Area, we are looking for a Digital Marketing Specialist (m/f/d) located in our office in Turin.

The Digital Marketing Specialist is responsible for developing and executing digital marketing initiatives that support business growth, strengthen brand awareness, generate demand, and enhance customer engagement across global and regional markets. Working closely with Product Management, Marketing, Sales, and external partners, the role manages and optimizes digital communications throughout the customer journey, leveraging modern digital channels, marketing technologies, data-driven insights, and emerging AI-enabled solutions. The Digital Marketing Specialist contributes to the continuous development of Bruker’s digital marketing ecosystem by delivering engaging digital experiences, optimizing campaign performance, supporting lead generation and nurturing activities, and identifying new opportunities to improve marketing effectiveness through technology, data, and innovation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business Administration, or a related field.
• Minimum 2 years of hands-on experience in digital marketing, digital communications, or a related field.
• Proven experience in social media management and paid social advertising, preferably including hands-on experience with Meta Ads.
• Strong hands-on experience in digital content creation, including graphics and video, with proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator. Experience with CapCut or similar video editing tools is considered an advantage.
• Strong understanding of digital marketing metrics and KPIs, with the ability to analyze campaign performance, prepare reports, interpret results, and turn data into actionable recommendations.
• Experience with email marketing/DEM, marketing automation, lead generation, and lead nurturing platforms, preferably Marketo, or similar solutions.
• Experience in creating and managing landing pages and website content using CMS platforms such as WordPress, combined with basic knowledge of HTML, CSS, and/or JavaScript.
• Familiarity with project management, content management, and collaboration tools such as Asana and SharePoint.
• Familiarity with Artificial Intelligence tools and technologies, including Microsoft Copilot, AI-enabled workflows, and AI agents, and an interest in applying AI to content creation, automation, analytics, and marketing productivity.
• Strong project management, organizational, and prioritization skills, with the ability to manage multiple projects and deadlines in a dynamic environment.
• Excellent written and verbal communication skills in English; additional languages are considered an advantage.
• Strong interpersonal and collaboration skills, with the ability to work effectively across functions, regions, and cultures.
• Creative, proactive, analytical, and results-oriented mindset, with a strong interest in digital innovation, continuous learning, and measurable business outcomes.

We offer direct hiring with an indicative gross annual salary range between €35,000 and €41,000, defined in compliance with transparency criteria and based on the candidate’s experience and level of skills acquired.

This job advertisement is open to candidates of all genders, in accordance with Law 903/1977 and Law 125/1991, and to people of all ages and nationalities, in accordance with Legislative Decree 215/2003 and Legislative Decree 216/2003.

Responsibilities

• Develop and execute integrated digital marketing campaigns supporting business objectives, product launches, demand generation, and customer engagement initiatives.
• Manage and optimize digital communication channels, including social media and other digital touchpoints.
• Create, edit, coordinate, and publish engaging graphic, visual, and video content tailored to different digital channels and audiences, ensuring consistency with brand guidelines and business priorities.
• Monitor, analyze, and report on digital marketing performance and KPIs, translating data into actionable insights and recommendations to improve engagement, lead generation, conversion, and overall campaign effectiveness.
• Plan and execute email marketing/DEM campaigns, marketing automation, lead generation, and lead nurturing activities.
• Create, update, and optimize landing pages and website content, ensuring an effective and consistent digital customer experience.
• Collaborate with Product Management, Regional Marketing, Sales, and external agencies to coordinate digital initiatives and ensure consistency of messaging across channels and markets.
• Support effective project management, content governance, and digital workflows, leveraging collaboration and project management tools to enhance efficiency, coordination, and scalability.
• Explore and apply Artificial Intelligence tools, AI-powered workflows, and AI agents to enhance content creation, process automation, campaign execution, data analysis, and overall marketing productivity.
• Contribute to the continuous improvement of Bruker’s digital presence, website performance, user experience, and online customer interactions.
• Stay up to date with digital marketing trends, emerging technologies, AI developments, and industry best practices, identifying opportunities to continuously improve digital marketing effectiveness