Market Intelligence & Insights Specialist

About the role

We're looking for a Market Intelligence & Insights Specialist to strengthen how Blip understands the markets in which it competes - and the ones it may enter next.

This is a senior, high-visibility role focused on turning market, competitive, category, customer and industry intelligence into strategic decisions.

The scope is global, with a strong focus on Brazil, LATAM and EMEA, partnering with Product Marketing, Brand, Revenue, Product and C-level leadership.

The core of this position is understanding markets, competitors, buyers, categories, segments and emerging opportunities - and translating that intelligence into business decisions.

What success looks like

Success in this role will be reflected in how Market Intelligence helps Blip:

• Identify market opportunities earlier.
• Understand competitors and market dynamics more deeply.
• Prioritize the right segments, ICPs and verticals.
• Strengthen category and competitive positioning.
• Sharpen GTM strategies.
• Reduce uncertainty in strategic decisions.
• Detect meaningful market shifts before they become obvious.

What you'll own

• Market & Category Intelligence — Understand market size, growth, structure, category evolution and the forces.
• Segment, ICP & Vertical Intelligence — Identify where to play by assessing market attractiveness, customer needs, buying maturity, competitive intensity and Blip's right to win.
• International Market Intelligence — Support expansion decisions through market sizing, competitive landscapes, local dynamics, entry barriers and opportunity assessment.
• Buyer & Customer Insights — Understand why customers choose, delay, reject or leave, connecting buyer evidence to GTM, positioning, pricing and product decisions.
• Foresight & Trends — Detect market, technology and behavior shifts that may reshape Blip's category and growth opportunities.
• AI-enabled Intelligence — Use AI agents and assistants to increase the speed, depth and coverage of research, monitoring and synthesis while preserving rigor and human judgment.

What you bring

• Experience in Market Intelligence, Competitive Intelligence, Market Research, Consumer Insights or Strategy, ideally in B2B SaaS or technology.
• Strong experience with market sizing, competitive analysis, segmentation, ICPs, verticals and market-entry studies.
• Strong qualitative and quantitative research skills, including interviews, win-loss analysis, surveys, segmentation and sizing.
• Ability to combine multiple sources and turn fragmented or imperfect evidence into a clear point of view.
• A track record of intelligence influencing real decisions across GTM, pricing, positioning, product or market expansion.
• Experience using AI tools, agents or assistants to accelerate research, monitoring and intelligence workflows.
• Strong executive communication and stakeholder influence.
• Advanced English.

Mindset

• Thinks in decisions, not reports.
• Naturally looks outside the company to understand markets, competitors and customers.
• Operates well with ambiguity and imperfect information.
• Separates evidence from assumptions and signal from noise.
• Challenges hypotheses instead of simply validating them.
• Uses AI as a capability multiplier, not a replacement for rigor.
• Connects insights to clear business implications and actions.

Informações adicionais