Your Opportunity at ARC’TERYX:
As the Vice President, Global Consumer Data & Insights, you are a trusted advisor and strategic partner to the Brand Leadership team and to the Enterprise organization, shaping the future of the Arc’teryx brand through deep consumer understanding and insight-led strategy. You will define and lead the company’s Consumer Insights vision, ensuring the voice of the consumer is embedded at the core of brand and business strategy, decision making and long-term growth. In this role you influence critical business and brand decisions through compelling storytelling and foresight, translating complex data into clear direction for senior leaders.
Acting as a catalyst for a consumer-first culture, you lead the growth of the company’s insights capabilities, operating models, and tools while building a high-performing global team. You also champion innovation in how the organization anticipates and responds to shifting consumer behaviors, ensuring the brand remains culturally relevant and positioned for sustained growth.
Ideally this role is based out of our North Vancouver office.
Meet Your Future Team:
The Brand team is the direct connection between the guest and the core intention of the Arc’teryx brand. Leveraging an increasingly robust set of consumer insights, we specialize in storytelling and creating incredible experiences that connect people to the transformative power of the mountains. Our functions include enterprise strategy, brand marketing and creative, athletes/ambassador's programs, community, experiences, operations, communications, regional teams, and agency partners. This team is comprised of global HQ and regional offices who aim to become the voice of the consumer within the organization. You will work in close partnership with functional leaders across channels and regions to bring added value to the business during this high growth era.
You and your team will also support wider executive leadership, aggregating data from commercial, product and business partners to derive insights that inform the enterprise growth strategy.If you were in the VP, Global Consumer Data & Insights role now, here are some of the core activities you would be doing:
- Setting the strategic vision and multi-year roadmap for the global Consumer Insights function, strengthening brand equity, distinctiveness, and consumer connection while ensuring alignment to brand positioning, growth priorities, and long-term strategy
- Serving as the enterprise leader and trusted advisor for consumer insights, embedding a consumer-first operating model and insight-led perspectives that shape executive decisions, strategic planning, and innovation across all functions, regions, and business units.
- Building, leading, and developing a high-performing global Consumer Insights team, including organizational design, capability building, and succession planning
- Translating complex, multi-source data into clear narratives and lead the evolution of advanced analytics, including predictive, prescriptive, and AI-driven approaches, next-gen measurement, and marketing effectiveness/ROI tools, to drive measurable business outcomes
- Designing and scaling a global insights operating model and enterprise frameworks — tools, platforms, KPIs, and standardized methodologies — and build strategic external partnerships (agencies, data providers, industry experts) to democratize access and ensure best-in-class capability
- Leading consumer segmentation and consolidate data and insights systems across the enterprise (with focus on product, channel, and regional data), anticipating emerging consumer behaviors and market dynamics to unlock acquisition, retention, and growth opportunities
Here are some of the things you could be working on in the future:
- Shaping the future of brand-building through next-generation insights, leveraging AI, real-time consumer signals, and emerging technologies to create more adaptive, responsive, and culturally relevant brand strategies
- Pioneering new approaches to understanding consumer connection and brand experience, evolving beyond traditional research to integrate behavioral, emotional, and cultural intelligence at scale
- Future-proofing the Brand by embedding predictive foresight and scenario planning, enabling the organization to anticipate disruption, stay ahead of shifting consumer expectations, and unlock long-term brand growth opportunities
Are you our next VP, Global Consumer Data & Insights?
- You have 15+ years of progressive experience across brand, consumer insights, and strategy functions, with a bachelor's degree in a relevant field, and proven capability building consumer insights strategies and frameworks
- You have demonstrated success influencing executive leadership, translating insights into brand strategy, positioning, and global brand-building initiatives that drive equity and long-term growth
- You have strong analytical and technical fluency, including advanced analytics, predictive modeling, AI-driven insights, and consumer data ingestion, integration, and governance across a multi-market environment
- You have an exceptional ability to synthesize complex data into compelling narratives that influence senior stakeholders and drive action
- You are a proven people leader who sets clear vision, aligns global teams and cross-functional partners, and builds high-performing, diverse organizations within a complex matrix environment.
- Your knowledge of technical apparel, outdoor, performance, or premium lifestyle categories, with in-depth understanding of the outdoor industry and the consumer culture Arc'teryx targets
- You have a genuine passion for getting outside that matches your passion for the work
Compensation:
Total Rewards
Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility.
We’re committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team.
In addition to base pay, Arc’teryx supports people through benefits designed to sustain both work and life:
- Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care and a 24/7 Employee Assistance Program (EAP).
- Financial wellbeing - RRSP matching and eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
- Time & Flexibility - Paid time off, wellness time, and No Wasted Day program (dedicated paid days to get outside & explore).
- Family support - Parental leave top-up and a nesting period for new parents.
- Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill-building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear).
*Eligibility for certain programs may vary by role.
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
Leave it Better
We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.