As our product portfolio, market presence, and ambition continue to scale, our brand must keep pace. Today, the market knows our products — but not yet our story. We need a senior brand strategist to change that.
We are seeking a Senior Brand Strategist to serve as the single-threaded owner of Amazon Ads' brand positioning and strategy. This is not a campaign execution role. This is the person who defines what Amazon Ads stands for — and makes the market believe it.
In this role, you will build the foundational brand framework from the ground up: positioning, narrative, architecture, and audience strategy. You will translate that framework into a cross-team implementation roadmap, aligning cross-functional teams around unified communications and a coherent brand story. You will be the connective tissue between brand vision and market-facing reality — ensuring that every touchpoint, from a product launch to an industry keynote, reflects who we are and why we matter.
We are looking for someone who truly understands brand strategy — the deep, structural work of defining market positioning, competitive differentiation, audience architecture, and long-term brand equity. If you've spent your career building brands that shape how markets think, we want to talk to you.
Key job responsibilities
· Own and develop Amazon Ads' brand positioning strategy end-to-end in China, including brand purpose, promise, pillars, personality, and positioning statement that serves as the strategic foundation for all downstream marketing and communications efforts.
· Clearly articulate Amazon Ads' brand positioning to the market — ensuring advertisers, agencies, industry analysts, and internal stakeholders understand who we are, what we stand for, and how we are differentiated in an increasingly crowded advertising landscape.
· Architect a cross-functional brand implementation strategy, translating the brand framework into actionable guidelines, toolkits, and playbooks for product marketing, sales enablement, creative, events, PR/communications, and regional marketing teams.
· Serve as the strategic brand advisor to senior leadership, global stakeholders and cross-functional partners, establishing governance mechanisms to protect brand integrity while enabling teams to execute with speed and creativity.
· Leverage brand research, competitive intelligence, and customer insights to continuously refine positioning and inform strategic decisions on brand direction.
· Establish KPIs and measurement frameworks to track brand health — including awareness, perception, consideration, and preference — and report on the impact of brand strategy on business growth.
· Work closely with Legal and PR teams to shape thought leadership narratives and executive messaging that reinforce the Amazon Ads brand in key industry moments.
· Partner with business teams on holistic advertiser communication plans related to new product GTM launches in China, ensuring alignment with the overarching brand narrative.
· Drive brand strategy reviews and planning cycles, presenting strategic recommendations to CN and global stakeholders with clarity and conviction.
Basic qualifications
- 9+ years of marketing experience- Experience building, executing and scaling cross functional marketing programs
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
Preferred qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
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