Key job responsibilities
- Leverage Amazon’s wide range of data to develop analytical assets and insight narratives
- Own advertiser-level analytics related strategic conversations internally and externally
- Present findings and insights in a consultative way to advertisers and collaborate with the relevant internal teams in order to provide a complete solution
- Provide data-driven guidance to C-suite advertiser leaders, via business reviews and frequent in-person advertiser presentations, to regularly iterate on and articulate a brand’s strategy and influence their marketing initiatives
- Demonstrate good analytical ability, and develop great expertise in Amazon’s proprietary tools and metrics, working to constantly evolve how we analyze and communicate data driven insights to our advertisers
- Demonstrate behavior that exemplifies the Amazon Leadership Principles
About the team
The Analytics & Insights team is a key member of the Amazon Ads Sales organization. We provide analytics-driven Sales enablement support internally as well as insights-based consulting for advertisers. Our team deliver impactful insights incorporating knowledge of existing measurement and product capabilities. We innovate to stay ahead of industry trends and cater to diverse advertiser/agency needs. We enable scaling of insights through strategic partnerships with product and engineering team.
Basic qualifications
- Bachelor's degree- Ability to write complex SQL queries from scratch, extract and manipulate data, and create new measures and metrics
- Fluency with Python, R, SAS, etc. and ability to run or ramp up on statistical modelling and testing in one of the above languages
- Solid understanding of Data Science and Marketing Science subjects such as regression, hypothesis testing and audience analysis
- Ability to work cross-functionally and excellent organizational, interpersonal, and communication skills
- Comfortable presenting complex analysis in an easy to digest way to stakeholders and C-suite level advertisers
- Fluency in spoken and written English and Chinese
Preferred qualifications
- Experience in delivering client facing projects in a consultancy role- Experience with project management or technical product management
- Experience with advertising publishers, marketing/creative agencies or digital media planning
- Publication track record/writing experience (ex. published a paper in a technical journal or trade publication)
- MBA, Master’s or Doctoral degree in Economics, Marketing, Statistics, Advertising, or Business
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