Key job responsibilities
• Lead the marketing strategy and go-to-market plans for Prime Video contents/titles, working in close collaboration with internal teams, advertising and media agencies, and media platforms to achieve business goals and marketing KPIs.
• Analyze consumer insights, understand the competitor landscape, and serve as the subject matter expert for marketing of shows/contents in Prime Video Japan.
• Present marketing strategies and share ongoing performance updates with senior leadership.
• Establish and manage launch timelines, ensuring appropriate processes, procedures, forms, and tracking are in place with internal and external stakeholders to maintain scheduled campaign delivery.
A day in the life
As a Senior Marketing Manager at Prime Video, you'll spearhead marketing strategy for show/title launches from campaign concept to execution and be responsible for achieving viewership and signup goals. You'll orchestrate cross-functional collaboration with internal PR, Creative teams, media and social agencies, and licensors to deliver impactful single-title campaigns. Your day-to-day includes leading marekting campaign strategy, managing campaign timelines across multiple launches, and delivering regular performance reports to management with data-driven approach. This role offers the opportunity to lead marketing campaigns of Prime Video contents in scale in a fast-paced, creative environment.
Basic qualifications
- 8+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Speak, write, and read fluently in English
- Speak, write, and read fluently in Japanese
- Experience managing multiple projects, prioritizing, planning, and managing time
- Experience establishing successful partnerships with internal and external teams to execute tactical initiatives or equivalent
Preferred qualifications
- Experience in the entertainment industry- Experience driving direction and alignment with large cross-functional teams and agency partners
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