Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within the Public Sector Business Segment in India. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives focused on digital transformation and cloud adoption.
The ABM Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth for strategic accounts in the Indian market. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders while building strategic partnerships across enterprise technology solutions.
Key job responsibilities
• Develop and execute comprehensive account-based marketing campaigns targeting high-value accounts in the Public Sector Business Segment in India
• Design and implement multi-touch, multi-channel ABM programs that align with account-specific business objectives and buying journeys
• Create personalized engagement strategies for target accounts, including executive roundtables, customer events, and bespoke content experiences
• Plan and execute strategic events including executive briefings, industry forums, and account-specific workshops to drive engagement and pipeline acceleration
• Collaborate closely with sales teams to develop account plans and coordinate marketing activities that support account penetration and expansion
• Leverage intent data and account intelligence to identify engagement opportunities and optimize campaign tactics
• Analyze campaign performance at the account level and provide strategic, data-driven recommendations for continuous optimization
• Manage relationships with vendors and agencies to deliver high-impact ABM programs and events
Basic qualifications
- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Preferred qualifications
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs- Experience creating brand marketing content
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.