We are seeking a Marketing Manager to own storefront marketing and in-store customer experience end-to-end, with responsibility for outbound customer communications and out-of-home (OOH) campaigns. This role is accountable for driving customer engagement, conversion, and frequency through high-quality creative execution across digital and physical touchpoints.
This role requires a high bar for creative quality, strong execution discipline, and the ability to work cross-functionally to deliver measurable customer impact.
Key job responsibilities
1. Storefront & In-Store CX Ownership -
• Own the customer-backward strategy for storefront and in-store marketing surfaces.
• Define and execute campaigns that improve discovery, conversion, and repeat usage.
• Partner closely with Product, UX, Tech, and Analytics to deliver scalable, high-impact solutions.
• Ensure marketing placements are simple, intuitive, and performance-driven.
2. Outbound Customer Messaging -
• Own outbound messaging strategy and execution (push, email, WhatsApp/SMS where applicable).
• Define messaging frameworks, cadence, and targeting to drive engagement without customer fatigue.
• Run experiments and continuously optimize using data and customer insights.
3. Out-of-Home (OOH) Marketing -
• Own planning and execution of OOH campaigns to drive brand awareness and local relevance.
• Develop clear creative briefs, manage agency partners, and ensure on-time delivery.
• Hold a high bar for message clarity, brand consistency, and measurable outcomes.
4. Creative Direction & Execution -
• Lead creative concepting and mock development for storefront, outbound, and OOH campaigns.
• Review and iterate on creative assets to meet Amazon’s standards for clarity and customer trust.
• Balance speed of execution with long-term brand and CX quality.
5. Measurement & Results -
• Define success metrics and mechanisms for all campaigns.
• Deep dive on performance data, identify root causes, and drive corrective actions.
• Communicate results and trade-offs clearly to senior stakeholders.
Basic qualifications
- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience creating brand marketing content
Preferred qualifications
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.