As an Insights and Measurement Consultant, you will work as an individual contributor to accelerate our advertising business growth in Canada. You will serve as a strategic advisor, implementing analytics solutions to drive business transformation. You will lead Ad measurement discussions, create actionable insights, and present clear recommendations to executive stakeholders.
Key job responsibilities
• Leverage Amazon's proprietary data, third-party research, and ad measurement solutions to generate actionable insights
• Own senior-level measurement and insights customer relationships, partnering across strategic learning objectives that influence business decision-making
• Collaborate cross-functionally to influence sales and marketing initiatives across multiple business functions and geographies
• Advocate for data-driven decision-making and guide advertisers to implement recommended solutions
About the team
The Analytics & Insights team is a key member of the Amazon Ads Sales organization. We provide analytics-driven Sales enablement support internally as well as insights-based consulting for advertisers. Our team deliver impactful insights incorporating knowledge of existing measurement and product capabilities. We innovate to stay ahead of industry trends and cater to diverse advertiser/agency needs. We enable scaling of insights through strategic partnerships with product and engineering team.
Basic qualifications
- Bachelor's degree- Working experience with data analysis tools SQL, Python/R.
- Experience in advertising measurement methodologies, including incrementality, marketing mix modeling, and media attribution.
- Fluency with Python, R, SAS, etc. and ability to run or ramp up on statistical modelling and testing in one of the above languages
- Solid understanding of Data Science and Marketing Science subjects such as regression, hypothesis testing and audience analysis
- Ability to work cross-functionally and excellent organizational, interpersonal, and communication skills
- Comfortable presenting complex analysis in an easy to digest way to stakeholders and C-suite level advertisers
- Fluency in spoken and written English and Chinese
Preferred qualifications
- Experience in delivering client facing projects in a consultancy role- Experience with project management or technical product management
- Experience with advertising publishers, marketing/creative agencies or digital media planning
- Publication track record/writing experience (ex. published a paper in a technical journal or trade publication)
- MBA, Master’s or Doctoral degree in Economics, Marketing, Statistics, Advertising, or Business
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