About the position
Amar Bank is looking for a commercially driven and strategic Digital Business Head to lead and grow our Retail Digital Banking Business. This role will have a strong focus on growing Personal Savings & Online Deposits, while also driving customer engagement and transaction activity across our broader digital banking ecosystem. As the Digital Business Head, you will have end-to-end ownership of the business strategy and performance, from customer acquisition and deposit growth to customer engagement, transaction activity, retention, fraud management and profitability.
Key Responsibilities
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Develop and execute the overall Retail Digital Banking business strategy.
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Own business performance across customer acquisition, deposit growth, customer activation, transactions, engagement, retention, and profitability.
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Develop strategies to acquire and grow retail customers through digital channels.
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Drive growth in personal savings and online deposits, including customer acquisition, deposit balance growth, pricing, promotions, and retention.
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Increase customer engagement and transaction frequency across the digital banking app ecosystem.
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Develop customer propositions and campaigns that encourage customers to use the app as part of their everyday financial activities.
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Work closely with Product, Technology, Marketing, Data, Risk, and Operations teams to improve the overall digital banking experience.
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Use customer data and behavioral insights to identify opportunities to increase deposit balances, transaction frequency, customer engagement, and share of wallet.
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Monitor market trends, competitor offerings, and customer behavior to identify new opportunities for digital banking growth.
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Lead the commercial strategy for digital banking products, including pricing, promotions, partnerships, and acquisition channels.
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Establish and monitor business KPIs and continuously optimize initiatives based on performance and customer insights.
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Lead, develop, and build a high-performing digital business team.
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Ensure right guardrails and controls are continuously in place to deter and avoid fraud attempts.
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Work closely with Risk and Compliance to ensure sustainable growth within applicable banking regulations and internal policies.
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Budget & cost management (KYC, Perks, Security, Marketing)
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Reporting management (Shareholder, Regulator)
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3rd party agreement management
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Business & operation SOP Management
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Product licensing administrative management
Requirements
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Bachelor’s degree in Business, Finance, Economics, Marketing, Technology, or a related field.
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10+ years of experience in digital banking, retail banking, fintech, consumer financial services, e-commerce, or technology-driven businesses.
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Strong track record in digital consumer business, retail banking, savings/deposits, customer acquisition, or transaction-based digital products.
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Experience owning commercial targets and driving measurable business growth.
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Strong understanding of digital customer acquisition, engagement, retention, and transaction ecosystems.
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Understanding of personal savings/deposits and the ability to develop compelling propositions to grow customer balances.
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Strong commercial and analytical mindset, with the ability to translate customer data and market insights into business opportunities.
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Proven experience working cross-functionally with Product, Technology, Marketing, Data, Risk, and Operations.
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Strong leadership, communication, and stakeholder management skills.
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Strategic thinker who is equally comfortable with hands-on execution.
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Experience building or scaling a digital financial services business is highly preferred.
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Bonus point if:
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Experience in managing Fraud Risk in Digital Banking